October is Breast Cancer Awareness Month, in case you’ve been living under a rock!

Breast Cancer Awareness Month is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.

A variety of events around the world are organized in October, including walks and runs like the Susan G. Komen 3-Day For the Cure, and the pink illumination of landmark buildings. In the United States, the National Football League promotes breast cancer awareness by incorporating pink on and off the field, and comic strip artists use pink on one day in October.

Here are some startling Breast Cancer Statistics from BreastCancer.org:

  • About 1 in 8 U.S. women (about 12%) will develop invasive breast cancer over the course of her lifetime.
  • In 2017, an estimated 252,710 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 63,410 new cases of non-invasive (in situ) breast cancer.
  • About 2,470 new cases of invasive breast cancer are expected to be diagnosed in men in 2017. A man’s lifetime risk of breast cancer is about 1 in 1,000.
  • Breast cancer incidence rates in the U.S. began decreasing in the year 2000, after increasing for the previous two decades. They dropped by 7% from 2002 to 2003 alone. One theory is that this decrease was partially due to the reduced use of hormone replacement therapy (HRT) by women after the results of a large study called the Women’s Health Initiative were published in 2002. These results suggested a connection between HRT and increased breast cancer risk.
  • The most significant risk factors for breast cancer are gender (being a woman) and age (growing older).

With all of these statistics, support of finding a cure in this lifetime has been overwhelming!  Many retailers donate proceeds from BCA-themed products every October.

Shopping and Supporting the Cause? I’m in!

So I’ve rounded up a bunch of items for you that all support Breast Cancer Awareness and Research. I hope you can take some time out of your day to do a little research of your own and see how you can help the cause!

Clinique’s donating $10 from each sale of its cult favorite Dramatically Different Moisturizing Lotion ($39) to the Breast Cancer Research Foundation (BCRF). The jumbo sized bottle includes a supercute BCA keychain too!


Missoni is donating 100% of the gross revenue from the sale of their Key to a Cure Tee ($35) to 12 cancer research organizations nationwide. Wear it with a pair of ripped jeans or tucked into a midi skirt to look stylish while showing your support!


Bobbi Brown is donating $11 from each purchase of its limited edition Pink Peony Illuminating Bronzing Powder Set ($55) to BCRF. That pink is SO pretty!


Stella & Dot and their sister company, Ever Skincare, will be donating all net proceeds from the sales of their Fortitude Bracelet ($24), Pink Champagne Pouf ($24) and Smooth All Over Beauty Balm ($26) to BrightPink.org, a non-profit organization focused on prevention and early detection of breast and ovarian cancer in young women. The Fortitude Bracelet is the perfect addition to your arm party with its mixed metals and adjustable sizing for all wrists – seen below with the Carter bracelet and Hera Coil bracelet.


Tory Burch is donating 20% of the suggested retail price of her Love Relentlessly BCRF Rollerball Perfume ($30) to BCRF. The fragrance is said to “capture that euphoric feeling of falling in love with a sparkling mix of fiery pink pepper and patchouli fused with dewy rose and addictive amber”


Morning Lavender is donating 20% of the proceeds from the sale of their Fleur Blush Pink Lace Midi Dress ($89) to Young Survival Coalition in support of Breast Cancer Research. Take this dress thru each season with a leather moto jacket over it in the fall/winter and just enjoying its girly-ness as is in the spring/summer!


Estee Lauder has created a limited edition Pink Ribbon Knockout Eyes Palette ($35) and is donating 100% of the suggested retail price of each sale to BCRF. The palette includes 8 shadows, mascara, eyeliner, an eyeshadow brush and cosmetic pouch.


Kiehls is donating 100% of their net profits from the sale of their Butterstick Lip Treatment Duo ($32) towards Breast Cancer Research. Two lip treatments one clear and the other with a hint of color will moisturize your lips like whoa and also contain SPF 25. If you’re a Kiehls fan, these are a must!


Origins will donate $5 for each purchase of their Drink Up Intensive Overnight Mask ($27) to BCRF. This is the perfect treat for your skin, especially with those colder months coming that just love to dry out your skin!


So whatever your taste may be, there is a way to donate to such an amazing cause that truly needs your support!

Let’s wear pink in any way we can this October!

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